Saturday 28 November 2009

Misleading Theatre Posters: I'm looking at you Wyndhams Theatre

This week a story broke that the Wyndhams Theatre in London had put some qoute from a review of 'Shawshank Redemption' on the posters for the live show which had actually been about the film not the play. This of course is a massive problem as it can be seen as false advertising, no scratch that, it IS false advertising. When you factor in that the qoute taken was from a review of the stage show which just happened to point out that the film was better than the play. Ok I can understand that its not a great idea to put up an advert saying that the film is better than the live experience but blatantly using something that isn't about your product is low.

I think this is an appalling thing to do, after all spinning a review is pretty easy and you would think that a renowned theatre like the Wyndham would have a press officer who would know how to make the best of a bad situation. The fact that the local Trading Standards office has got involved shows how much of a snafu this is as the legal situation is on the side of any official office that wishes to take action.

Then again its sort of worked itself out this situation as Shawshank Redemption shuts today thanks to bad ticket sales of this very mediocre show.

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